Absolut Karnival

Absolut Karnival premiered in Global and Travel Retail markets in early 2014, for which Happytear produced key visuals, 3D visualizations of activation environments, bottle neck hanger and GTR film loop. Our main objective was to play with R. Grampá’s characters and the concept of carnival.


Creative Director: Magnus Tear. Account Director: Nicole Chybova. Art Direction: Ola Johansson/Destrito. Retouch: Bildinstitutet. Production manager: Emmy Edström. 3D animation and film loop: Alex Kasagiannis. Music composed by: Susie Päivärinta & Joakim Thörnqvist. Copy guideline: Marcus Dunberg.