TOGETHER WE CREATE ABSOLUT
Happytear is proud to announce new work – the release of yet another Limited Edition for Absolut Vodka named “TOGETHER WE CREATE ABSOLUT”. For The Absolut Company we teamed up with upfront and outgoing illustrator Kate Prior on the theme Together We Create. Early on we loved her style that had toughness and kindness in one. The design highlights that no matter where we are from, when we come together, we can create change.
Kate presents a contemporary, powerful, playful and approachable version of the fist. The bottle motif also features modernised details to represent the diversity and personalities that brings us together. Kate’s positive message is emphasized by a palette of strong neon colors that will glow in the dark. Great care has also been taken to make the bottle sparkle by incorporating slim lines of clear space into the design. Together We Create Absolut comes in two stunning color versions, with the same superb vodka. “Together we create Absolut” is released exclusively to travelers and is now available in selected airports
We are also happy to know that Absolut teamed up in a partnership together with Climatecare, with each bottle purchase = 1 tree will be planted.
#togetherwecreate #absolutvodka #happytear #kateprior
Client: The Absolut Company. CD: Magnus Skogsberg Tear. Account Manager: Sanna Heyman. Art Directors: Martin Stolpe Margenberg/Magnus Hörberg Illustrator/Artist: Kate Prior. Copy Press: Emi Gunér Photo: The Absolut Company