Happytear has designed and produced a Traveler’s Exclusive edition for Absolut, named Absolut Watkins after it’s collaborator, in 2010. It is for this product that we have been asked to organize a launch party during the TFWA in Cannes the very same year. Playing with the traveler’s theme and the unique Liselotte Watkins designs our party was a big success.
Creative Director: Magnus Tear. Account Director: Joakim Pettersson. Production Manager: Emmy Edström.