Absolut Fashion Pack

In 2010 Absolut launched a 200 cl 5-pack gift-box, designed exclusively for the Global Travel Retail market. The fashion pack is accompanied with an illustrated drink booklet as well as a pattern silk eye mask, for your next long haul flight. Packaging, gift with purchase, guideline, in-store campaign and artist collaboration by Happytear. Illustrations by Liselott Watkins.



Client: The Absolut Company. CD: Magnus Tear. Account Manager: Frida Asp/Joakim Pettersson. Production Manager: Emmy Edström. Art Direction: Ola Johansson/Destrito. Illustrations: Liselott Watkins.