Absolut Originality

WINNER OF BRONZE DESIGN LION in CANNES 2014
PENTAWARDS 2014 PLATINUM AWARD Best of Category Beverages
Released in October 2013 for the global market. Creative direction of packaging design, campaign visuals, film loops, behind the scenes-film and Global Travel Retail guideline by Happytear. Still photographer: Magnus Torsne/Hall&Lundgren.

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Client: The Absolut Company. CD: Magnus Tear. Account Manager: Joakim Pettersson. Production Manager: Susan Norrgårds. Still Photographer: Magnus Torsne/Hall&Lundgren. Retouch: Bildinstitutet. Photographer Moving Media/Behind the scenes film: Victor Norberg. Production Manager GTR adaption: Emmy Edström. Music composed by: Andreas Öhrn.