Absolut Honey

The big idea – Honey, I’m coming home. Absolut Honey is our world-renowned vodka, tweaked with a subtle honey flavor. Traveler´s Exclusive limited edition released in January 2015 for Global Travel Retail market. Creative Direction of in-store campaign visuals, drinkvisuals, activation, guideline and film loop by Happytear.

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Client: The Absolut Company. CD: Magnus Tear. Account Manager: Joakim Pettersson. Copy: Emi Gunér. Photographer: Pelle Bergström/Skarp Agent. Retouch: Bildinstitutet. Music composed by: Alva Klum Ekdahl/Susie Päivärinta.