WINNER OF GOLD in SWEDISH DESIGN AWARDS 2014 in category IDENTITY PRODUCT DESIGN.
Traveler´s Exclusive limited edition was released in January 2013 for Global Travel Retail market. Creative direction and bottle/packaging design, in-store campaign visuals, guideline and film loop by Happytear as well as event production in Cannes 2012 during TFWA. Collaboration with Johan Renck and his muse top model and actress Lydia Hearst.
Client: The Absolut Company. CD: Magnus Tear. Account Manager: Joakim Pettersson. Production Manager: Emmy Edström. Art Direction: Ola Johansson/Destrito. Still Photographer: Johan Renck. Retouch: Bildinstitutet. Behind the scenes film: Martin Thorbjörnsson/Martin Mork. Film Music: Krister Linder.