Absolut Elyx

In May 2011 Absolut launched Absolut Elyx –  a New Member of the Absolut Family. Absolut Elyx is the result of a decade’s work that could not have been done without the previous 500 years of vodka making expertise. Absolut Elyx is a return to the roots, paired with contemporary sophistication – a new super premium vodka.

Happytear was assigned to create the visual solutions and retail concept for the launch of Absolut Elyx in Global Travel Retail, which resulted in the Metropolis-like cityscape environment that so well underlines the cosmopolitan buzz and behavior for a super brand as Absolut.


Client: The Absolut Company. CD: Magnus Tear. Account Manager: Frida Asp. Art Direction: Ola Johansson/Destrito. Set Designer: Per Aase. Still Photographer: Pelle Bergström. 3D animation: Alex Kasagiannis. Film Music: Adam Nordén.