The Absolut Denim skin was launched in Global Travel Retail markets during 2013. Artist collaboration, visuals, film loop, in-store campaign and guidelines by Happytear. The Absolut Denim skin is designed by industrial designer and denim expert Loren Cronk from Brooklyn and the skin was premiered in the Asian Global Travel Retail market in March 2013.
Client: The Absolut Company, Johan Rudström. CD: Magnus Tear. Account Manager: Frida Asp. Production Manager: Emmy Edström. Still Photographer: Jens Mortensen/CameraLink & Magnus Torsne/Hall&Lundgren. Retouch: Bildinstitutet. Art Direction: Ola Johansson/Destrito. Director Film: Shane Siegler/Lola Production. Music: Andreas Öhrn