THE MAKING OF A CHORUS LINE

FOR 14 MONTHS, HAPPYTEAR HAS FILMED AND PRODUCED AN 20-MINUTE PROLOGUE & BEHIND-THE-SCENES DOCUMENTARY FOR ”A CHORUS LINE”

SWISH

HAPPYTEAR PRODUCED GIFT CARDS FOR SWISH, THE MOBILE PAYMENT SYSTEM IN SWEDEN,
BY CURATING AND ASSIGNING A GROUP OF TALENTED SWEDISH ILLUSTRATORS.

CLUB AFTER DARK

HAPPYTEAR PRODUCED THE NEW LOGO, THE ADVERTISEMENT CAMPAIGN, WEBSITE, THE HERO VISUALS AND A SO ME PACKAGE FOR CLUB AFTER DARK – A NEW CLUB VENUE IN STOCKHOLM CARRYING THE HERITAGE, AS WELL AS THE GROUNDBREAKING DRAGSHOWTRADITION FROM THE GROUP ”AFTER DARK” TO A WHOLE NEW LEVEL.

Structordagen 2022

HAPPYTEAR PRODUCED A LIVE 2-DAYS CORPORATE EVENT, CURATED SPEAKERS, PRESENTATIONS, VISUALS & SHORT FILMS FOR STRUCTOR AB.
THE EVENT TOOK PLACE IN MAY 2022 AND WAS SHOT ON 3-CAM ONLINE TO CREATE CONTENT FOR THE STRUCTORGRUPPEN YOUTUBE CHANNEL.

United Stage | Crossroads

HAPPYTEAR SHOT AND PRODUCED THE VISUAL ID & A COMPLETE SOCIAL MEDIA TRAILER PACKAGE FOR CROSSROADS – A NEW SYMPHONIC ROCK CONCERT ON TOUR IN SWEDEN.

RSM | SKOGSBERG&SMART

HAPPYTEAR WAS ASSIGNED BY RSM & ÅTTONDE HUSET TO CREATE A FILM ABOUT THE SUCCESSFUL WORK RELATIONSHIP BETWEEN RSM & DESIGN COMPANY SKOGSBERG&SMART!

Art Concepts London

HAPPYTEAR CREATED FILM AND STILLS IN A MULTIPLE FORMAT SOCIAL MEDIA PACKAGE TO COVER ART AND INTERIOR CURATION BY ACL/ART CONCEPTS LONDON INVOLVING TALENTED ARTIST SUCH AS LUCA BRANDI, KIM ROSE, ISABELLE SCHELTJENS AND MANY MORE.

LÅT HJÄRTAT MÅ BRA

HAPPYTEAR PRODUCED A LIVE 3-CAM ONLINE PROGRAM FOR HJÄRT-LUNGFONDEN (SWEDISH HEART&LUNG ASSOCIATION) IN COLLABORATION WITH ALLER MEDIA AND THE MAGAZINE MÅ BRA.

Structor Arbetstänk!

HAPPYTEAR PRODUCED THE EMPLOYMENT BRANDING FILM ”ARBETSTÄNK” ABOUT THE TERMS OF SERVICE AT STRUCTORGRUPPEN.

Babybjörn

HAPPYTEAR PRODUCED A VISUAL DOCUMENTARY ABOUT THE PROCESS AND PASSION OF THE DEVELOPMENT, CARE AND DESIGN OF THE BABYBJÖRN BRAND EXPERIENCE AND PRODUCTS. SHOT ON LOCATION IN STOCKHOLM.

TOGETHER WE CREATE ABSOLUT

Happytear teamed up with illustrator Kate Prior for Absolut Vodka to create another Limited edition for the Global Travel Retail market – The “Together We Create” edition.

ICA EMPLOYER BRANDING

Happytear was assigned to produce employer branding films for ICA GRUPPEN to attract new talents.
Real staff from different parts of ICA sharing a manifesto of what working at ICA offers in career opportunities.

Absolut World

Happytear created new Global Travel Retail Limited Edition bottle design for Absolut Vodka.

BABYBJÖRN DIGITAL SUMMIT

HAPPYTEAR WAS ASSIGNED TO PRODUCE A LIVE DIGITAL SUMMIT, TO REPLACE THE PHYSICAL PRESENCE AT THE FAIR IN COLOGNE 2020 THAT WAS CANCELLED DUE TO COVID-19. REPRESENTATIVES FROM THE SALESFORCE OF BABYBJÖRN REACHED OUT TO CLIENTS WORLDWIDE, IN A PRODUCTION THAT ALSO CARRIED THE BABYBJÖRN BRAND EXPERIENCE. WE ALSO PRODUCED A QUALITY & SAFETY FILM FROM THE BABYBJÖRN PRODUCTION FACILITIES IN LANNA.

MICAEL DAHLÉN MEETS ICA

A series of interviews performed by Micael Dahlén at the ICA group’s main office.
The films showcase the variety of career opportunities that the ICA Group offers.

ABSOLUT – TACK FRANCE

HAPPYTEAR CREATED A LIMITED EDITION PAINTED BOTTLE TOGETHER WITH ASTRID SYLWAN

Structor – Starta Structorlåda

WE CREATED FILMS TO ENCOURAGE NEW COMMUNITY BUILDERS TO START THEIR OWN COMPANY WHITIN THE STRUCTOR GROUP

Brekke&Strand – Exhibition Stand

HAPPYTEAR CREATED AN OUTSTANDING EXHIBITION STAND FOR BREKKE&STRAND

The Skogsberg&Smart Story

Happytear created films about the heritage and the evolution of the interior decoration-brand Skogsberg&Smart. Designers Magnus Skogsberg (also co-owner of Happytear) and Mimmi Smart tells the story about how it all started in 2006.

Refero revision – Homepage & Films

We created films and a new homepage for Refero showing the company´s identity and ways of working allowing the brains and people of Refero to come forward.

Malibu Glitter

HAPPYTEAR CREATED A NEW BOTTLE DESIGN FOR MALIBU RUM.

Ell&Hart – Muddy Shoes

Happytear created a music video for the duo Ell & Hart to promote their single Muddy Shoes.

Absolut RAW Film Loop

Happytear created a film loop and retail guideline for the design of Absolut Vodka’s new taste Absolut RAW.

STRUCTOR

A company presentation of Structor wrapped in a beautiful video.

STRUCTOR – Corporate Identity & Homepage

Development of new visual identity and homepage launch for Structor.

PEDICARE

FÖTTERNAS FÖRLÅTELSE (Forgiveness of feet) – TVC spots for footcare line PEDICARE.

STRUCTOR OFFICE MAKE OVER

Happytear was assigned to redesign and brand the new main Structor office in Stockholm.

Absolut Exposure

WINNER OF GOLD in SWEDISH DESIGN AWARDS 2014 in category IDENTITY PRODUCT DESIGN.
WINNER OF RED DOT in RED DOT AWARDS: COMMUNICATION DESIGN 2015.

Traveler´s Exclusive limited edition released in January 2013 for Global Travel Retail market. Creative Direction and bottle/packaging design, in-store campaign visuals, guideline and film loop by Happytear as well as event production in Cannes 2012 during TFWA.

Absolut Sea Cruise Edt Visuals

Visual campaign and concept for the new design of Absolut Vodka Sea Cruise Edition. Campaign visual, film loop and retail guideline by Happytear.

HEDWIG AND THE ANDGY INCH

Promo-spots for the rock musicial Hedvig and the Angry Inch performing at Theatre Göta Lejon in Stockholm in May 2016. #olasaloärhedwig

Absolut Vodka Facet Loop

Happytear created a film loop for the Global Travel Retail market, to capture the new end of year design of Absolut Vodka Original and Absolut Facet drinks strategy.

Absolut Vodka Travel Retail Loop

Happytear created a conceptual film loop for the Global Travel Retail market, to capture the Absolut Nights theme and promote Absolut Vodka Original.

[Tjeinch]

A selfie style shot and an extremely handheld documentary channel about finding the strength and courage to embark on new inner continents. Purpose: Inspiration for the reformatting of one self. by Magnus Skogsberg Tear hello@tjeinch.com

ABSOLUT OAK NOSING UNIT

Oak barrel inspired display plank with LED-lights under bottles. Bottle display illustrations the story of ”Absolut goes dark”.

MALIBU SUMMER EDITION

Traveler´s Exclusive limited edition MALIBU SUMMER EDITION BOTTLE released in March 2015. Illustration by Jens Magnusson. Creative Direction of in-store campaign visuals, activation, guideline and film loop by Happytear.

JAG ÄR FRI

Är Peter Jöback, Silvana Imam och Hans Mosesson bortskämda? Kampanjen JAG ÄR FRI handlar om friheten som vi kanske tar för given, men som alla inte får uppleva.

ABSOLUT POP UP MIAMI

A unique Pop Up store by ABSOLUT in Travel Retail. Idea and concept by Happytear. Realisation by Pernod Ricard Americas Travel Retail and Symmetry Event Solutions.

Absolut Honey

The big idea – Honey, I’m coming home. Absolut Honey is our world-renowned vodka, tweaked with a subtle honey flavor. Traveler´s Exclusive limited edition released in January 2015 for Global Travel Retail market. Creative Direction of in-store campaign visuals, drinkvisuals, activation, guideline and film loop by Happytear.

Absolut Warhol

Absolut Warhol was launched in 2014. Happytear adapted the global campaign for the Global Travel Retail markets and produced a conceptual film loop to capture the theme.

Absolut Originality

WINNER OF BRONZE DESIGN LION in CANNES 2014.
PENTAWARDS 2014 PLATINUM AWARD Best of Category Beverages

Released in October 2013 for the global market. Creative direction of packaging design, campaign visuals, film loops, behind the scenes-film and Global Travel Retail guideline by Happytear. Still photographer: Magnus Torsne/Hall&Lundgren.

Absolut Karnival

Absolut Karnival premiered for Global and Travel Retail markets in early 2014, for which Happytear prepared a campaign tool kit.

Absolut Office Redesign

Happytear was assigned to redesign The Absolut Company head office in Liljeholmen 2013.

Absolut Denim

The Absolut Denim skin was launched in Global Travel Retail markets during 2013. Artist collaboration, visuals, film loop, in-store campaign and guidelines by Happytear.

Brand Store by Absolut

Absolut proudly presents a new spectacular flagship store in Kuala Lumpur International Airport (KLIA) — the first of its kind in the history of the brand. Conceptual strategy and design by Happytear.

Absolut Elyx event

During TFWA 2013 in Cannes Happytear produced the Absolut Elyx party.

Absolut Exposure & Chivas Brothers Blend event in Cannes

In October 2012 Happytear produced the launch party for Absolut Exposure and Chivas Brothers Blend during TFWA in Cannes.

Absolut Crystal Pinstripe Bottle

The follow up of the Absolut Crystal bottle. Happytear in collaboration with design duo Skogsberg&Smart produced this exclusive limited edition bottle, all hand made at Reijmyre Glasbruk.

Absolut Watkins

Absolut Watkins launched in Global Travel Retail 2011. Happytear creates in-store campaign, film loop, visuals and bottle design in collaboration with illustrator Liselott Watkins.