Absolut RAW Film Loop
Happytear created a film loop and retail guideline for the design of Absolut Vodka’s new taste Absolut RAW.
Corporate Identity & Homepage Structor
Development of new visual identity and homepage launch for Structor.
STRUCTOR OFFICE MAKE OVER
Happytear was assigned to redesign and brand the new main Structor office in Stockholm.
Absolut Sea Cruise Edt Visuals
Visual campaign and concept for the new design of Absolut Vodka Sea Cruise Edition. Campaign visual, film loop and retail guideline by Happytear.
Absolut Vodka Facet Loop
Happytear created a film loop for the Global Travel Retail market, to capture the new end of year design of Absolut Vodka Original and Absolut Facet drinks strategy.
Absolut Vodka Travel Retail Loop
Happytear created a conceptual film loop for the Global Travel Retail market, to capture the Absolut Nights theme and promote Absolut Vodka Original.
ABSOLUT OAK NOSING UNIT
Oak barrel inspired display plank with LED-lights under bottles. Bottle display illustrations the story of ”Absolut goes dark”.
A selfie style shot and an extremely handheld documentary channel about finding the strength and courage to embark on new inner continents. Purpose: Inspiration for the reformatting of one self. by Magnus Skogsberg Tear email@example.com
HEDWIG AND THE ANDGY INCH
Promo-spots for the rock musicial Hedvig and the Angry Inch performing at Theatre Göta Lejon in Stockholm in May 2016. #olasaloärhedwig
WINNER OF GOLD in SWEDISH DESIGN AWARDS 2014 in category IDENTITY PRODUCT DESIGN.
WINNER OF RED DOT in RED DOT AWARDS: COMMUNICATION DESIGN 2015.
Traveler´s Exclusive limited edition released in January 2013 for Global Travel Retail market. Creative Direction and bottle/packaging design, in-store campaign visuals, guideline and film loop by Happytear as well as event production in Cannes 2012 during TFWA.
JAG ÄR FRI
Är Peter Jöback, Silvana Imam och Hans Mosesson bortskämda? Kampanjen JAG ÄR FRI handlar om friheten som vi kanske tar för given, men som alla inte får uppleva.
ABSOLUT POP UP MIAMI
A unique Pop Up store by ABSOLUT in Travel Retail. Idea and concept by Happytear. Realisation by Pernod Ricard Americas Travel Retail and Symmetry Event Solutions.
MALIBU SUMMER EDITION
Traveler´s Exclusive limited edition MALIBU SUMMER EDITION BOTTLE released in March 2015. Illustration by Jens Magnusson. Creative Direction of in-store campaign visuals, activation, guideline and film loop by Happytear.
The big idea – Honey, I’m coming home. Absolut Honey is our world-renowned vodka, tweaked with a subtle honey flavor. Traveler´s Exclusive limited edition released in January 2015 for Global Travel Retail market. Creative Direction of in-store campaign visuals, drinkvisuals, activation, guideline and film loop by Happytear.
WINNER OF BRONZE DESIGN LION in CANNES 2014.
PENTAWARDS 2014 PLATINUM AWARD Best of Category Beverages
Released in October 2013 for the global market. Creative direction of packaging design, campaign visuals, film loops, behind the scenes-film and Global Travel Retail guideline by Happytear. Still photographer: Magnus Torsne/Hall&Lundgren.
Absolut Karnival premiered for Global and Travel Retail markets in early 2014, for which Happytear prepared a campaign tool kit.
Absolut Office Redesign
Happytear was assigned to redesign The Absolut Company head office in Liljeholmen 2013.
The Absolut Denim skin was launched in Global Travel Retail markets during 2013. Artist collaboration, visuals, film loop, in-store campaign and guidelines by Happytear.
Brand Store by Absolut
Absolut proudly presents a new spectacular flagship store in Kuala Lumpur International Airport (KLIA) — the first of its kind in the history of the brand. Conceptual strategy and design by Happytear.