Absolut Originality
WINNER OF BRONZE DESIGN LION in CANNES 2014.
PENTAWARDS 2014 PLATINUM AWARD Best of Category Beverages
Released in October 2013 for the global market. Creative direction of packaging design, campaign visuals, film loops, behind the scenes-film and Global Travel Retail guideline by Happytear. Still photographer: Magnus Torsne/Hall&Lundgren.