HEDWIG AND THE ANGRY INCH – När Kärleken Blev Till

Promo-spots for the rock musicial Hedvig and the Angry Inch performing at Theatre Göta Lejon in Stockholm in May 2016. #olasaloärhedwig

HEDWIG AND THE ANGRY INCH – Sugar Daddy

Promo-spots for the rock musicial Hedvig and the Angry Inch performing at Theatre Göta Lejon in Stockholm in May 2016. #olasaloärhedwig

HEDWIG AND THE ANGRY INCH – En gammal Radio

Promo-spots for the rock musicial Hedvig and the Angry Inch performing at Theatre Göta Lejon in Stockholm in May 2016. #olasaloärhedwig

HEDWIG AND THE ANGRY INCH – Krossa Mig

Promo-spots for the rock musicial Hedvig and the Angry Inch performing at Theatre Göta Lejon in Stockholm in May 2016. #olasaloärhedwig

HEDWIG AND THE ANGRY INCH – Min Gamla Peruk

Promo-spots for the rock musicial Hedvig and the Angry Inch performing at Theatre Göta Lejon in Stockholm in May 2016. #olasaloärhedwig

HEDWIG AND THE ANGRY INCH – Angry Inch

Promo-spots for Angry Inch from the rock musicial Hedvig and the Angry Inch. #olasaloärhedwig

Absolut Honey

The big idea – Honey, I’m coming home. Absolut Honey is our world-renowned vodka, tweaked with a subtle honey flavor. Traveler´s Exclusive limited edition released in January 2015 for Global Travel Retail market. Creative Direction of in-store campaign visuals, drinkvisuals, activation, guideline and film loop by Happytear.

Absolut Warhol

Absolut Warhol was launched in 2014. Happytear adapted the global campaign for the Global Travel Retail markets and produced a conceptual film loop to capture the theme.

Absolut Originality

WINNER OF BRONZE DESIGN LION in CANNES 2014.
PENTAWARDS 2014 PLATINUM AWARD Best of Category Beverages

Released in October 2013 for the Global market. Creative direction of packaging design, campaign visuals, film loops, behind the scenes-film and Global Travel Retail guideline by Happytear.

Absolut Exposure

WINNER OF GOLD in SWEDISH DESIGN AWARDS 2014 in category IDENTITY PRODUCT DESIGN.

Traveler´s Exclusive limited edition was released in January 2013 for Global Travel Retail market. Creative direction, bottle/packaging design, in-store campaign visuals, guideline and film loop by Happytear.

Absolut Karnival

Absolut Karnival premiered for Global and Travel Retail markets in early 2014, for which Happytear prepared a campaign tool kit.

Absolut Denim

The Absolut Denim skin was launched in Global Travel Retail markets during 2013. Artist collaboration, visuals, film loop, in-store campaign and guidelines by Happytear.

Absolut Elyx event

During TFWA 2013 in Cannes Happytear produced the Absolut Elyx party.

Absolut Unique

Absolut Unique was launched in 2012. Happytear adapted the global campaign for the Global Travel Retail markets and produced a conceptual film loop to capture the theme.

Absolut Cherrykran

Absolut Cherrykran launched in Global Travel Retail and Global markets 2012. Happytear produced visuals, film loop and guidelines for both markets.

Absolut Elyx

Happytear was assigned to create the visual solutions and retail concept for the launch of Absolut Elyx in Global Travel Retail, which resulted in the Metropolis-like cityscape environment that so well underlines the cosmopolitan buzz and behavior for a super brand as Absolut.

Absolut Orient Apple

Absolut Orient Apple launched in 2011. Happytear produced visuals, film loop, in-store campaign and guidelines for the Global Travel Retail market. Still photographer: Jens Mortensen/CameraLink.

Absolut Watkins

Absolut Watkins was launched in Global Travel Retail 2011. Happytear creates in-store campaign, film loop, visuals and bottle design in collaboration with illustrator Liselott Watkins.

Absolut Crystal Pinstripe bottle

The follow up of the Absolut Crystal bottle. Happytear in collaboration with design duo Skogsberg&Smart produced this exclusive limited edition bottles, all hand made at Reijmyre Glasbruk.

Absolut Gräpevine

Absolut Gräpevine launched in Global Travel Retail 2012. Happytear produced visuals, in-store campaign, film loop and guidelines.

MQ – Bounce Look of Me

MQ Christmas

Cubus – Summer

Absolut Glimmer

Absolut Glimmer launch in September 2010. Happytear produce guideline and film loop for Global Travel Retail.

Oh What a Party

Robs Kitchen – Easy easy

Cubus – Spring kids

Let’s Talk HIV

Grand Entrance

EFF – The Truck

Agnetha Fältskog

Eva Dahlgren – Längtar

GB gräddglass

Cremé Bonjour

GEZ – Deja Vu

Triss – Din mamma jobbar inte här

Interflora – Kärlek

Interflora – Mors dag

Absolut Tropics

Absolut Tropics launches in 2009. Visuals, film loop, in-store campiagn and guideline by Happytear.

Cubus – Spring