Films

Babybjörn

HAPPYTEAR PRODUCED A VISUAL DOCUMENTARY ABOUT THE PROCESS AND PASSION OF THE DEVELOPMENT, CARE AND DESIGN OF THE BABYBJÖRN BRAND EXPERIENCE AND PRODUCTS. SHOT ON LOCATION IN STOCKHOLM.

ICA EMPLOYER BRANDING

Happytear was assigned to produce employer branding films for ICA GRUPPEN to attract new talents.
Real staff from different parts of ICA sharing a manifesto of what working at ICA offers in career opportunities.

Absolut World

Happytear created new Global Travel Retail Limited Edition bottle design for Absolut Vodka.

MICAEL DAHLÉN MEETS ICA

A series of interviews performed by Micael Dahlén at the ICA group’s main office.
The films showcase the variety of career opportunities that the ICA Group offers.

Starta Structor-Låda Syd

Structor – Starta Structorlåda

WE CREATED FILMS TO ENCOURAGE NEW COMMUNITY BUILDERS TO START THEIR OWN COMPANY WHITIN THE STRUCTOR GROUP

The Skogsberg&Smart Story

Happytear created films about the heritage and the evolution of the interior decoration-brand Skogsberg&Smart. Designers Magnus Skogsberg (also co-owner of Happytear) and Mimmi Smart tells the story about how it all started in 2006.

Refero Revision – Processen

We created 10 films Refero showing the company’s identity and ways of working allowing the brains and people of Refero to come forward.

Ell&Hart – Muddy Shoes

Happytear created a music video for the duo Ell & Hart to promote their single Muddy Shoes.

Absolut RAW Film Loop

Happytear created a film loop and retail guideline for the design of Absolut Vodka’s new taste Absolut RAW.

STRUCTOR

A company presentation of Structor wrapped in a beautiful video.

PEDICARE

FÖTTERNAS FÖRLÅTELSE (Forgiveness of feet) – TVC spots for footcare line PEDICARE.

Absolut Sea Cruise Edt Visuals

Visual campaign and concept for the new design of Absolut Vodka Sea Cruise Edition. Campaign visual, film loop and retail guideline by Happytear.

HEDWIG AND THE ANDGY INCH

Promo-spots for the rock musicial Hedvig and the Angry Inch performing at Theatre Göta Lejon in Stockholm in May 2016. #olasaloärhedwig

Absolut Vodka Facet Loop

Happytear created a film loop for the Global Travel Retail market, to capture the new end of year design of Absolut Vodka Original and Absolut Facet drinks strategy.

Absolut Vodka Travel Retail Loop

Happytear created a conceptual film loop for the Global Travel Retail market, to capture the Absolut Nights theme and promote Absolut Vodka Original.

Absolut Honey

The big idea – Honey, I’m coming home. Absolut Honey is our world-renowned vodka, tweaked with a subtle honey flavor. Traveler´s Exclusive limited edition released in January 2015 for Global Travel Retail market. Creative Direction of in-store campaign visuals, drinkvisuals, activation, guideline and film loop by Happytear.

Absolut Warhol

Absolut Warhol was launched in 2014. Happytear adapted the global campaign for the Global Travel Retail markets and produced a conceptual film loop to capture the theme.

Absolut Originality

WINNER OF BRONZE DESIGN LION in CANNES 2014.
PENTAWARDS 2014 PLATINUM AWARD Best of Category Beverages

Released in October 2013 for the Global market. Creative direction of packaging design, campaign visuals, film loops, behind the scenes-film and Global Travel Retail guideline by Happytear.

Absolut Exposure

WINNER OF GOLD in SWEDISH DESIGN AWARDS 2014 in category IDENTITY PRODUCT DESIGN.

Traveler´s Exclusive limited edition was released in January 2013 for Global Travel Retail market. Creative direction, bottle/packaging design, in-store campaign visuals, guideline and film loop by Happytear.

Absolut Karnival

Absolut Karnival premiered for Global and Travel Retail markets in early 2014, for which Happytear prepared a campaign tool kit.

Absolut Denim

The Absolut Denim skin was launched in Global Travel Retail markets during 2013. Artist collaboration, visuals, film loop, in-store campaign and guidelines by Happytear.

Absolut Elyx event

During TFWA 2013 in Cannes Happytear produced the Absolut Elyx party.

Absolut Unique

Absolut Unique was launched in 2012. Happytear adapted the global campaign for the Global Travel Retail markets and produced a conceptual film loop to capture the theme.

Absolut Cherrykran

Absolut Cherrykran launched in Global Travel Retail and Global markets 2012. Happytear produced visuals, film loop and guidelines for both markets.

Absolut Elyx

Happytear was assigned to create the visual solutions and retail concept for the launch of Absolut Elyx in Global Travel Retail, which resulted in the Metropolis-like cityscape environment that so well underlines the cosmopolitan buzz and behavior for a super brand as Absolut.

Absolut Orient Apple

Absolut Orient Apple launched in 2011. Happytear produced visuals, film loop, in-store campaign and guidelines for the Global Travel Retail market. Still photographer: Jens Mortensen/CameraLink.

Absolut Watkins

Absolut Watkins was launched in Global Travel Retail 2011. Happytear creates in-store campaign, film loop, visuals and bottle design in collaboration with illustrator Liselott Watkins.

Absolut Crystal Pinstripe bottle

The follow up of the Absolut Crystal bottle. Happytear in collaboration with design duo Skogsberg&Smart produced this exclusive limited edition bottles, all hand made at Reijmyre Glasbruk.